Jump Start Your Business Brain: Scientific Ideas and Advice That Will Immediately Double Your Business Success Rate

by Doug Hall

Book Overview

JUMP START
Your Business Brain
details data-proven methods that will make your sales, marketing and business development measurably more effective.

What makes this book unique:
The methods detailed here are backed by hard data and grounded in the statistical analysis of the success and failure of more than 4,000 new products and services, and more than 6,000 innovation teams.

The research quantifies the impact of a back-to-basics,...

• Format: Paperback
• Language: English
• ISBN: 1578601797
• ISBN13: 9781578601790
• Release Date: April 2005
• Publisher: Clerisy Press
• Length: 320 Pages
• Weight: 1.15 lbs.
• Dimensions: 0.8" x 6.0" x 9.0"

Customer Reviews

Why Marketing Ideas Work

Doug Hall has distilled a lifetime of marketing research into this one book with the essentials on what a successful marketing campaign should contain. He does this with a dynamic use of statistics to supports his points and ancedotal evidence from his experiences in the helping businesses. Designed for the individual that must build and manage the marketing program of his or her company, this book has ramifications that impact all levels of the hierarchy. It does so by reminding the reader that the business exists to serve a fundamental need of the client - and everybody must understand and be able to articulate what valuable purpose they serve. Developed in two sections, Hall expands on how to generate better (more effective) marketing messages in the first and how to generate new ideas in the second. From the first pages, it is clear that this is a serious book of applied research. Jump Start Your Business Brain doesn't want you to win advertising awards; the best award is making more money with less, but better informed, effort. The sections include small exercises to illustrate your current position and define your strengths and weaknesses. The clarity of the writing reatly assists in the process. Doug Hall doesn't leave you guessing about the application of his principles. He is very explicit in his statements and backs it with evidence. This isn't a "How-to" book, though; it's a "Why-to". As becomes clear as you read, when you develop the "Why-to", the "how-to" becomes apparent. After that, it's follow through. The highest praise I can offer it is that I have used the principles to redesign my campaigns. I know my messages and more importantly, my clients now know my message. My increased sales are a testament to Doug Hall's applied research.

The ROI of Eureka!

Perhaps you have already read Hall's previous book, Jump Start Your Brain (1996) to which David Wecker was a contributor. Most of the core concepts introduced in that book are developed in much greater depth in this sequel. However, Hall makes a much greater effort to explain their direct relevance to achieving business success. He shares "good news" in the Introduction: "Business success is not random. There are patterns in the universe of business. There are reproducible scientific lessons and laws that, when applied with diligence, can help you win more, lose less, and make more money with your new products, services, sales, and advertising efforts." Contrary to Darwinists, Hall rejects the term survival, replacing it with "thriving" through the effective use of data-validated scientific laws. Although he states that small business owners are the "focal point" of his book, I believe that literally anyone can benefit from this book who needs to formulate better ideas within a competitive marketplace. These new ideas need not be limited to "new products, services, sales, and advertising efforts." On the contrary, they could also help substantially to improve the cycle time and first-pass yield of a process to produce new products and services, to increase both sales and profits, and to maximize the impact of marketing (i.e. creating demand for) whatever is offered for sale. In addition, effective application of "reproducible scientific lessons and laws" can generate new ideas which help a company to strengthen its relationships with customers, vendors, and strategic allies as well as with its own employees or "associates," as they are called at companies such as Wal-Mart and JCPenney.Hall introduces and then explains what he calls "The Three Laws of Marketing Physics" in Part I (Overt Benefit, Real Reason to Believe, and Dramatic Difference) in Part II and then what he calls "The Three Laws of Capitalist Creativity" in Part II(Explore Stimuli, Leverage Diversity, and Face Fears). If I understand Hall correctly (and I may not in some instances), he works with a rather inclusive definition of "scientific" which bears greater resemblance to the thought processes of a Benjamin Franklin and Eli Whitney than those of, lets say, Frederick W. Taylor and W. Edwards Deming. Moreover, writing with what I characterize as a "Batman Style" (i.e. Pow! Bam! Gadzooks!), he seems to attach much greater value to enthusiasm, indeed PASSION! than he does to highly structured deductive and inductive reasoning. Hall asserts that ideas "are the only true fuel for winning customers and growing profits." How they are generated is determined by both attitude and process. With regard to scientific laws (however derived), they "provide a foundation for making decisions and taking action in the face of chaos." Throughout this book, Hall includes all manner of exercises by which to "jump start" a brain. (FYI, each brain has about 12-trillion cells and is capable of 10,000 con

The one marketing book for technologists ...

I just posted this one on my Object Technology web site and every well rounded technologist should read it. A successful product is 80 percent marketing, 19 percent compelling implementation, and, as Einstein once said, 1 percent inspiration. So every technologist needs to understand marketing. But where does one look, when the average marketing book sounds either like warmed over pablum, or airheaded nonsense. Well, if you're going to read one book, take a look at the one Tom Peters begs you to read. It's based on real data, millions of data points, and communicates what's really important in a way that you'll won't forget it. Strongly recommended.

Jump start your busness brain

We run a corporate learning center in rural Nova Scotia . Getting our message out as always been difficult. I have read many marketing books by academics Jump Start your Business Brain is not only the best book on marketing I have ever read it also has research and the the entrepreneurial methods of how to do it. It's fantastic I am just reading it for the second time. I would highly recommended it to anyone who wants to " to win more, lose less, and make more money. Charles Bower Ledgehill

His best book so far

Doug Hall has mellowed somewhat from his earlier works and is more focused on bottom line results in creating products/services and creating marketing messages. Before he could be "bounce off the wall creative." His prior book "Jump Start Your Brain" is also excellent, but this one is better. Start with this one first. Then get the previous one if you can.If it weren't for the Foreword by Tom Peters, I would have rated this book a 10 in a scale of 1 to 5. So, I guess it is just a 7 on a scale of 1 - 5 since I had to suffer through one page of capital letters from Tom Peters glowing praises of this book. Can Tom Peters ever write a sentence without using all caps?Fortunately, the writing style of Hall is very readable. In fact, this is much better than his previous books. In my copy, every page has many underlinings and comments or notes to myself.If you are in the process of creating a marketing campaign, or creating products/services, you really need to read this book.I highly recommend this very practical book. And, the author comes across as a great teacher, consultant, coach, motivator and friend. He has an excellent background to teach this subject and his recommendations appear easy to apply.John DunbarSugar Land, TX