Jump Start Your Brain

by Doug Hall

Book Overview

Learn time-tested, research-proven practices that generate creativity and innovation, helping you and/or your organization get a leg-up on the competition.Creativity is not random. There are... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0446517178
• ISBN13: 9780446517171
• Release Date: January 1995
• Publisher: Werner Books
• Length: 418 Pages
• Weight: 1.60 lbs.
• Dimensions: 1.4" x 6.3" x 9.3"

Customer Reviews

2nd chance for all who underestimates the value of this book

On page 7 of this book:.."beware: once you've opened your brain and realized your potential, you'll never be satisfied with mindless mediocrity again... you'll be filled with discontent and anger at the thought of averageness, normality, and head-in-the-sand scaredy-catness..."I read the book with skepticism and 80% into the book, I realise that I'm holding one of the *best* self-help books I'd ever bought! I believe that anyone who'd read this book and APPLY what this book has to offer would become more creative. I have become a person described in the above extraction. The first 15% of the book don't make you creative, they set the environment! So please, those who'd read the first few chapters of the book and decided to discard this *bible* away, give yourselves a second chance. This is one of the few books that I'd keep with me.

A lot of information, better taken in small doses.

EUREKA! I Loved the book! There SO much information and ideas on stimulating your creativity contained within that I think readers will get more out of the book if you try the ideas as you go. Test out the exercises on your real-world creative challenges as you read them -- that way you'll learn and implement the concepts before you move on to later exercises and forget the early lessons. Combine the exercises with additional people for even more creative results. A Great Book!

A great way to get you thinking outside the box

Jump Start Your Brain teaches us how to maximize our brainpower and apply creativity to invent ideas that lead to results while having fun. The author has built a successful business called Richard Saunders International that applies this technique, which he calls Eureka! Stimulus Response. He had used this technique to create new products for companies such as Pepsi-Cola, Procter & Gamble, Nike, AT & T and Walt Disney Consumer Products. As you'll read--they worked!The author indicates that his Eureka Stimulus Response system is the best way to hold creativity sessions where high-energy brainstorm techniques allow us to think more effectively in less time. Throughout the book, he recommends techniques that will help you accomplish this.The Cramer-Krasselt book club took the author's advise to heart. We rented a bowling alley/bar and decorated the room with mounds of candy and toys. Our task was to first think of what type of businesses were missing from the building in which we are located. Then we had to identify the type of services it/they would provide, name it and then promote it.Our creativity session was a huge success! In only 1-1/2 hours we managed to identify four types of businesses that were missing in our building, named them, determined services they would provide and developed a publicity campaign to promote them. And most importantly, we learned that using the author's brainstorm techniques allowed us to obtain the results we wanted in half the time it would take in a "normal" brainstorm while still having fun.The author indicates that his Eureka Stimulus Response system is the best way to hold creativity sessions where high-energy brainstorm techniques allow us to think more effectively in less time.Although the author uses about half of the book to boast his claim to fame, the other half provides noteworthy tips and techniques that can be used in almost any brainstorm. The techniques are not limited to any particular profession. Thus, the book is highly recommended for anyone in any profession.

A book that shows how to use your mind correctly.

What a great bunch of ideas about how to get ideas. This book shows how to use your brain to think. The methods may look silly, but they work, and they work well. It's also very entertaining. You will read it over and over.

Outstanding ideas for classroom brainstorming

Although this book was intended to improve corporate America, I found that the ideas were just silly enough to appeal to students of all ages from kindergarten through college. As a teacher, I found that the strategies Doug Hall presents in this book are valuable tools to be used when students need to develop their own projects.