Judgment and Choice: The Psychology of Decision

by Robin M. Hogarth

Book Overview

Despite the many formal methods available most decisions are made intuitively?that is, without apparent reasoning and almost instinctively. This revised and updated edition emphasizes the unstructured and natural way people make judgements and exercise choice, which accounts for almost all real decision-making activity, but argues that intuition can be both studied and educated. The book is quite different from standard texts on decision-making methodology...

• Format: Hardcover
• Language: English
• ISBN: 0471914797
• ISBN13: 9780471914792
• Release Date: January 1991
• Publisher: Wiley
• Length: 320 Pages
• Weight: 4.30 lbs.
• Dimensions: 1.1" x 6.3" x 9.3"