Jonny Cooper Is Back! In the long-awaited sequel to the 2018 #1 bestseller Jonny Hates Marketing, you'll find 99 bite-sized nuggets of wisdom to help you make sales of your high-ticket programmes as a coach or therapist. You'll discover: How the concept of Hard-Helping replaces the need for Hard-SellingWhy it's critical to learn to sell if you're to create the impact you wantThe exact structure of a perfect sales call for you to implement...