Jobs to be Done: Theory to Practice

by Anthony W. Ulwick and Alexander Osterwalder

Book Overview

Why do some innovation projects succeed where others fail? The book reveals the business implications of Jobs Theory and explains how to put Jobs Theory into practice using Outcome-Driven Innovation. This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0990576744
• ISBN13: 9780990576747
• Release Date: January 2016
• Publisher: IDEA BITE PRESS
• Length: 202 Pages
• Weight: 0.51 lbs.