Jay Explains It

by Jay Huling

In the 1920s, smart marketers made tons of money following the commonsense advice of Claude Hopkins' "Scientific Advertising." Today, not-so-smart marketers ignore his advice and believe its outdated and irrelevant - because many of the turn-of-the-century examples he used now seem archaic and anachronistic. If you follow their ignorance, your marketing will lose money just like theirs. Jay Huling dissects each chapter of "Scientific Advertising"...

• Format: Paperback
• Language: English
• ISBN: 1794766987
• ISBN13: 9781794766983
• Release Date: December 2019
• Publisher: Lulu.com
• Length: 168 Pages
• Weight: 0.56 lbs.
• Dimensions: 0.4" x 6.0" x 9.0"