Startup Guide to Guerrilla Marketing: A Simple Battle Plan for Boosting Profits

by Jeannie Levinson and Jay Conrad Levinson

Book Overview

How to get started with Guerrilla Marketing. This title enables readers to adopt the mindset of a guerrilla marketer in order to achieve better business results, at less cost, faster. It reveals... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 1599181533
• ISBN13: 9781599181530
• Release Date: January 2008
• Publisher: Entrepreneur Press
• Length: 276 Pages
• Weight: 1.20 lbs.
• Dimensions: 0.8" x 7.6" x 9.0"

Customer Reviews

Timely delivery

I needed books for college and did not have very long to wait. I received my books ordered in a timely manner. I had never ordered anything online and was not sure about how secure this would be but it was totally worth. After I had compared prices with other ways to purchase I realized I found the best deal. I would not hesitate to order books or products this way again if I need anything.

A great primer for any business desiring to grow

I own a small business. I have sat through many seminars,and read many books on business management and marketing. I usually have pages of notes and am able to incorporate one or two ideas that are "pearls". I had heard the term "Guerilla Marketing several times and finally went to a local bookstore to see what it was. I scanned this book and was unable to put it down. Jay had coined the term "Guerilla Marketing" many years ago. This reprint was updated for the most relevant marketing ideas in the age of the Internet. The idea is this, a "Guerilla Marketer" uses other resources to their maximum while using "cash" to a minimum. A tiny synopsis of a few pearls are below. A "Guerilla Marketer" learns about his business, his customers, and his competition. He gets close to his customers and gives them an outstanding experience. The idea of creating "Raving Fans" is critical. A "Guerilla Marketer" thinks outside the box. A "Guerilla Marketer" tracks marketing closely to see what works and what does not. He then drops what does not work and tries to improve on what does work. A "Guerilla Mareketer" makes sure he has an excellent product or service and strives to improve it at all times. There is something truly unique about his product or service. Customers of a "Guerilla Marketer" are treated better than by other busineses. Customers of a "Guerilla Marketer" are loyal repeat buyers, and recommend others. A "Guerilla Marketer" spends a lot of time working "on the business rather than just in the business". A "Guerilla Marketer is patient knowing that there is a long cycle at work. A "Guerilla Marketer is relentless. A "Guerila Marketer takes advantage of the many ways the Internet can be used as the economy here can really be levereged. Using a calendar is key. There is much more...Read the qualities of a Guerilla Marketer section and be honest with yourself. If this is not you and you do not want to change, you will be wasting your time reading the book. I highly recommend this book Phil Neal

Must read for small business owers

I own 3 small companies, and learned many, many useful tips and techniques to help grow my businesses over time-----I am already re-reading this great book, and plan to use it as a constant reference.

Guerilla Marketing

The book arrived in great condition and in a timely manner. The service was very professional!

Very sensible advice.

Levinson's books get better with time. This is his best. Very sensible advice on marketing and the importance of your customer. Highly recommended.