Japanese Tourists: Socio-Economic, Marketing, and Psychological Analysis

by Kaye Sung Chon, Taiji Ohashi, Tsutomu Inagaki

Find out how to entertain all types of Japanese tourists from student groups to retirees!Would a Japanese traveler rather see pictures of beautiful landscapes or smiling Japanese couples in a tourist brochure? Will you attract more Japanese tour groups by promising them independence and adventure or excellent food? Given the importance of Japanese tourists to the global travel industry, understanding their travel-related behavior has become an...

• Format: Paperback
• Language: English
• ISBN: 0789009889
• ISBN13: 9780789009883
• Release Date: August 2000
• Publisher: Routledge
• Length: 234 Pages
• Weight: 0.81 lbs.
• Dimensions: 0.6" x 6.0" x 8.3"