A Japanese Advertising Agency: An Anthropology of Media and Markets

by Brian Moeran

This is the only book of its kind - written by an anthropologist who spent twelve months doing fieldwork in a major Tokyo agency and who has spent the past 30 years studying and living in Japan. By... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0824818733
• ISBN13: 9780824818739
• Release Date: July 1996
• Publisher: University of Hawaii Press
• Length: 322 Pages
• Weight: 1.00 lbs.
• Dimensions: 1.1" x 5.5" x 8.5"