Jackpot!: Harrah's Winning Secrets for Customer Loyalty

by Robert L. Shook

Book Overview

The inside story of the gaming company that hit the jackpot playing by its own rules Robert L. Shook, a New York Times bestselling author, delves into the business behind one of the world's foremost gaming and entertainment companies, Harrah's. Since Bill Harrah took over a small card game business in 1937, Harrah's has become a top casino, dominating Nevada and beyond. The first gaming company listed on the New York Stock Exchange, Harrah's is a...

• Format: Hardcover
• Language: English
• ISBN: 0471263230
• ISBN13: 9780471263234
• Release Date: December 2002
• Publisher: Wiley
• Length: 360 Pages
• Weight: 1.40 lbs.
• Dimensions: 1.2" x 6.8" x 8.8"

Customer Reviews

Interesting and easy read on Harrah's and the industry!

This book tells in an easy, readable fashion the story of Harrah's from the humble beginnings of a small parlor in Reno to the multibillion dollar behemoth it is today. Although the primary focus is on Harrah's, of course, the book covers the growth of the industry in the US overall from the early days, through the mob years in Vegas and the entertainment explosion that happened, to the proliferation of boats, reservation gambling and other gambling alternatives such as the lotteries through many US states. This is a great book to read for reminders on the basics of "getting it right" when it comes to customer service, treating employees right, thinking strategically and executing on a vision. It is amazing what Harrah's has done in the area of parlaying customer information into long term, profitable relationships! I have read many business books, this is my most favorite in recent months, for sure. Read on, and watch out for that river card :)

Motivate yourself

Great book -- the lessons taught are for all service based organizations. Learn how to create customer loyalty and enjoy your business more. Must read!!

best marketing book I ever read

I have read other books by Robert L. Shook, and he is an accomplished writer of business books. He's at his best with Jackpot. This book is both informative and entertaining. Shook takes his reader behind the scenes at Harrah's, a gaming company with 26 casinos and reveals how the company is able to compete so successfully against billion-dollar properties in the Las Vegas market. Harrah's secret, as the subtitle states is how it wins customer loyalty and does it better than its competition. This is an excellent book for any business reader engaged in a highly competitive industry, and, in particular, goes head to head with the big boys. Shook's writing style is superb--he interwines anecdotal material that makes for a fascnating read. True, this is a business book, but at times, it's such a page-turner, you feel you're reading a novel.

This book is a "winner!"

This book is about an outstanding culture that is culminated from the founder's passion, integrity and leadership. Jackpot provides cutting-edge lessons and ideas that are being exposed for the first time in topics such as: marketing and customer loyalty, building market share, and preserving high integrity. Harrah's placed its chips on integrity and serving the customer. It's no wonder they are so successful.