It's Not Who You Know -- It's Who Knows You!: The Small Business Guide to Raising Your Profits by Raising Your Profile

by David Avrin

Book Overview

Raise your profile and get the attention you deserve -- or your business, your brand, or yourself Almost everyone who runs a business recognizes the value of generating high-profile attention for their company, product, or service. Unfortunately, the high cost of hiring an outside marketing or PR firm can put these kinds of efforts out of reach for many small businesses and individual professionals. In his new book It's Not Who You Know--It's Who...

• Format: Hardcover
• Language: English
• ISBN: 0470483245
• ISBN13: 9780470483244
• Release Date: November 2009
• Publisher: John Wiley & Sons
• Length: 216 Pages
• Weight: 0.98 lbs.
• Dimensions: 1.0" x 6.1" x 9.1"