It Project Proposals: Writing to Win

by Paul Coombs

Book Overview

Whether responding to a potential client's request or pitching a new IT project to the Board, a well-written proposal can be the difference between success and failure. This volume can help create high-quality, persuasive proposals. Paul Coombs explains how to influence the reader's decision by developing the writer's unique selling points. He discusses the structuring of documents, the secrets behind persuasive writing, and the basic grammar and...

• Format: Paperback
• Language: English
• ISBN: 0521612578
• ISBN13: 9780521612579
• Release Date: September 2005
• Publisher: Cambridge University Press
• Length: 158 Pages
• Weight: 0.75 lbs.
• Dimensions: 0.3" x 6.8" x 9.7"