Islands of Profit in a Sea of Red Ink: Why 40 Percent of Your Business Is Unprofitable and How to Fix It

by Jonathan L.S. Byrnes

Book Overview

Top companies around the world turn to MIT's Jonathan Byrnes to figure out where the profit is. Using his systematic process for analyzing profitability, they can quickly determine which parts of the business are worth expanding and which are just a drain on resources. Then, using Byrnes's "profit levers," they can turn unprofitable business into good business and good business into great business.

We now live in the Age of Precision Markets,...

• Format: Hardcover
• Language: English
• ISBN: 1591843499
• ISBN13: 9781591843498
• Release Date: October 2010
• Publisher: Penguin Publishing Group
• Length: 304 Pages
• Weight: 1.16 lbs.
• Dimensions: 1.1" x 6.3" x 9.1"
• Age Range: 18 years and up
• Grade Range: Postsecondary and higher