Islamic Branding and Marketing

by Paul Temporal

Islamic Branding and Marketing: Creating A Global Islamic Business provides a complete guide to building brands in the largest consumer market in the world. The global Muslim market is now approximately 23 percent of the world's population, and is projected to grow by about 35 percent in the next 20 years. If current trends continue, there are expected to be 2.2 billion Muslims in 2030 that will make up 26.4 percent of the world's total projected...

• Format: Hardcover
• Language: English
• ISBN: 0470825391
• ISBN13: 9780470825396
• Release Date: June 2011
• Publisher: Wiley
• Length: 256 Pages
• Weight: 1.76 lbs.
• Dimensions: 1.2" x 6.5" x 9.0"