Is the Bug Dead?

by John Odriscoll and Alfredo Marcantonio

From jacket: Is the Bug Dead? is about the friendly, reliable, cheap durable, ubiquitous Volkswagen Beetle--the best selling imported car ever. Here is the history of that little car and of Doyle Dane... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0941434249
• ISBN13: 9780941434249
• Release Date: January 1983
• Publisher: Stewart, Tabori, & Chang
• Length: 144 Pages
• Weight: 1.10 lbs.

Customer Reviews

Remember those great Volkswagen ads?

For an excellent alternative to "Is the Bug Dead" (which is, unfortunately, out of print), you can check out "Remember those great Volkswagen ads?", published November 2000 and still in print in the UK - check out [...]. It charts the history of the Beetle advertising and has an additional chapter on the New Beetle. It is a beautiful, fully illustrated book and a fantastic read for Beetle enthusiasts and those in advertising alike.

Is the bug dead

Just help me to find an original of this book. I'm searching for it since 1994 and still haven't found one. I think this says enough for a graphic designer that simply loves the style of DDB and the Volkswagen ads.

A compilation of the classic VW ads from the 1960's.

With little commentary this book lets the ads speak for themselves