Is Loyalty Dead?: Marketing strategies to survive in the saturated telecommunication market

by Jihad Mohammad and Farzana Quoquab

This book is for those who are interested to know more about the recent trend of service loyalty and service switching among mobile phone service users. This timely and important book is an essential... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 1482866099
• ISBN13: 9781482866094
• Release Date: July 2016
• Publisher: Partridge Singapore
• Length: 172 Pages
• Weight: 0.57 lbs.
• Dimensions: 0.4" x 6.0" x 9.0"