iProperty: Profiting from Ideas in an Age of Global Innovation

by Thomas Hunt, Christopher Price, William Barrett, et al.

In today's turbulent global economy, companies establish competitive advantage by creating the most exciting ideas and taking them to market. To sustain this competitive advantage and thrive long term, innovative companies must use intellectual property to protect their valuable ideas. iProperty explores the intellectual property strategies and tactics used by successful companies to protect ideas. It answers the question, "If I'm serious about strategically...

• Format: Hardcover
• Language: English
• ISBN: 0470171790
• ISBN13: 9780470171790
• Release Date: January 2008
• Publisher: John Wiley & Sons
• Length: 243 Pages
• Weight: 0.25 lbs.
• Dimensions: 1.1" x 7.4" x 10.1"