Millennial Rules: How to Connect with the First Digitally Savvy Generation of Consumers and Employees

by T. Scott Gross

Book Overview

In today?s digital world, the Baby Boomers and Generation X are giving way to a new generation of consumers: the Millennials. Bearing the mantra of ?my way, right away, why pay?,? these tech-savvy... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 1621534235
• ISBN13: 9781621534235
• Release Date: October 2014
• Publisher: Allworth
• Length: 176 Pages
• Weight: 0.65 lbs.
• Dimensions: 0.7" x 6.0" x 8.9"