Invisible Advantage: From Innovation to Reputation How Intangibles Are Driving Business Performance

by Pam Cohen Kalafut, Jonathan Low, Pamela Cohen, et al.

IBM spends 3.5 billion dollars to acquire Lotus Development Corporation--and, more important, its chief programmer. French luxury-brands manufacturer LVMH invests in building its own retail shops to... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0738205397
• ISBN13: 9780738205397
• Release Date: May 2002
• Publisher: Perseus Books
• Length: 256 Pages
• Weight: 0.98 lbs.
• Dimensions: 0.8" x 6.3" x 9.2"

Customer Reviews

Most people just don't see it.

This book gives great insight into an underappreciated area. More executives should manage these issues, but in the end, if it can't be measured easily, compensation plans won't reward those who create value.

Making the Business Case for Intangibles

Invisible Advantage is an excellent resource on how the capital markets value intangible factors and their impact on the bottom line. The authors clearly describe 12 measures-ranging from leadership and reputation to talent and innovation-which contribute to opinion makers' and market movers' investment decisions. Low's and Kalafut's research on how nonfinancial factors are taken into account by buy-side and sell-side analysts is revolutionary and finally answers the age-old question of which factors are most important in how companies are valued and perceived. In these uncertain times, the authors' hierarchy of intangibles provides a welcome roadmap for CEOs and other top officers looking to understand what to prioritize- customer know-how, technological prowess, intellectual property, or talent? Because market capitalization and reputation are often influenced by factors other than the bottom line, this book is extraordinarily useful in making the business case for communicating the invisible equity often hidden within corporations. This is a book that matters.