Investments: An Introduction

by Herbert B. Mayo

Book Overview

Mayo's INVESTMENTS: AN INTRODUCTION, 12E allows you to fully understand today's most important investment topics from the perspective of an individual financial planner. This edition provides an inviting, comprehensive approach to investments--from the fundamentals you need for success on the CFP exam to more advanced skills for investing today. You'll learn the key points of making solid investment decisions as you gain an overview of today's most...

• Format: Hardcover
• Language: English
• ISBN: 1305638417
• ISBN13: 9781305638419
• Release Date: January 2016
• Publisher: Cengage Learning
• Length: 816 Pages
• Weight: 3.72 lbs.
• Dimensions: 1.4" x 8.2" x 10.2"

Customer Reviews

One of the best basic finance textbooks

Mayo is a clear writer who has a knack for making this material easy to understand. You may wish to compare to his other ( less expensive) textbooks that are even more basic and understandable. You should also look at the textbooks written by Bodie, Kane and Marcus. These books are somewhat more technical. I guess that most students using any of these books are only buying what is assigned. Mayo is perhaps the easiest to understand.

I have the teacher

Great book and great teacher...I won't sell this book because I've learned too much from it and it will help me later on in life I'm sure.

To good for you

This book is so full of useful information and detail that I want to keep it to myself.....

Solid Introductory Investment Textbook

Mayo's "Investments" captures nearly all the relevant subjects in an increasingly complex financial frontier from simple debt instruments and equity issues to complex option strategies. I would have liked to see further mention of hedge funds though, as significant money seems to be pouring into these instruments and the student of investing would gain by knowing more about the various strategies they employ and the trading mechanisms used. Ditto for Exchange Traded Funds (ETFs). With that said, though, Mayo does a fine job providing a comprehensive basis on the investment world. Solid reference book. Strong 4 Stars.

Excellent review of all possible finance instruments

It is a text book vs a simple reading book, however the author has done an excellent job of presenting the concepts in simple to understand format. With well writtem text and informative graphs the concepts easy to understand. Covers all types in investments instruments from stocks, bonds, options, futures and portfolio construction.