Investigating customer adoption of mobile banking services

by Samal Snigdha

INTRODUCTION

1.1 Mobile Banking: An Overview

Since the Independence of India banking system till date banking system has gone

through a lot of transformation and changes in providing its services to the customers.

Technology and innovation were given much emphasis in the banking system around

The 1990s.Technology was used as a strategic weapon in providing better quality services at a

faster speed. Mobile and...

• Format: Paperback
• Language: English
• ISBN: 3719943194
• ISBN13: 9783719943196
• Release Date: September 2022
• Publisher: Shiksha O Anusandhan University
• Length: 226 Pages
• Weight: 0.68 lbs.
• Dimensions: 0.5" x 6.0" x 9.0"