Intuitive Marketing: What Marketers Can Learn from Brain Science

by Stephen Genco

Book Overview

Intuitive Marketing explores the many ways traditional theories and practices of marketing can benefit from the insights and discoveries of modern brain science. It proposes a new theory of marketing that does not rely on overt or covert persuasion and does not require treating consumers as "patsies." Examples of intuitive marketing strategies are presented throughout the book, illustrating how marketers can both shape and satisfy consumer wants and needs by leveraging cognitive mechanisms such as unconscious association building, familiarity, trust, conditioning via small emotional rewards, and connecting with consumers' innate aspirations and identity needs. Intuitive Marketing demonstrates both the perils of persuasion as a marketing strategy and the promise of intuitive marketing as a better way to build lasting relationships with customers and consumers.

• Format: Paperback
• Language: English
• ISBN: 0578563614
• ISBN13: 9780578563619
• Release Date: October 2019
• Publisher: Intuitive Consumer Insights LLC
• Length: 406 Pages
• Weight: 1.51 lbs.
• Dimensions: 9.0" x 0.9" x 6.0"