Introductory Marketing: Your Best Guide!

By Martin K. Malima

This book has been prepared in the course of teaching the first year Bachelor of Business Administration students majoring in business Management at Mount Meru University.The materials have been prepared with respect to University course outlines and syllabus to suit the requirement for an introductory study in marketing for these students.

• Format: Paperback
• Language: English
• ISBN: 150094954X
• ISBN13: 9781500949549
• Release Date: July 2015
• Publisher: Createspace Independent Publishing Platform
• Length: 140 Pages
• Weight: 0.43 lbs.
• Dimensions: 0.3" x 6.0" x 9.0"