Introduction to Strategic Public Relations: Digital, Global, and Socially Responsible Communication

by Janis Teruggi Page and Lawrence J Parnell

Winner of the 2019 Most Promising New Textbook Award from the Textbook & Academic Authors Association (TAA)

Introduction to Strategic Public Relations: Digital, Global, and Socially Responsible Communication prepares students for success in today's fast-changing PR environment. Recognizing that developments in technology, business, and culture require a fresh approach, Janis T. Page and Lawrence...

• Format: Paperback
• Language: English
• ISBN: 1506358039
• ISBN13: 9781506358031
• Release Date: January 2018
• Publisher: Sage Publications, Inc
• Length: 496 Pages
• Weight: 2.25 lbs.
• Dimensions: 0.8" x 8.0" x 9.9"