Introduction to Sport Marketing: Second edition

by Bob K. Stewart, Aaron C. T. Smith, Aaron C.T. Smith, et al.

Book Overview

Introduction to Sport Marketing is an accessible and engaging introduction to key concepts and best practice in sport marketing. Aimed at students with little or no prior knowledge of marketing, the book outlines a step-by-step framework for effective sport marketing, from conducting market analysis and developing a strategy, through to detailed planning and implementation. The book has a wider scope than other sport marketing textbooks, recognising...

• Format: Paperback
• Language: English
• ISBN: 1138022969
• ISBN13: 9781138022966
• Release Date: January 2015
• Publisher: Routledge
• Length: 324 Pages
• Weight: 1.38 lbs.
• Dimensions: 0.7" x 6.9" x 9.6"