Introduction to Social Cognition: The Essential Questions and Ideas

by Gordon B. Moskowitz

Why are first impressions so powerful? How do we "know" what others are like when we cannot read their minds? How can scientists measure biases that people do not want to admit--or do not know they have? This engaging text delves into social cognition by exploring major questions in the field through an everyday lens. Students are introduced to core concepts and processes pertaining to how people come to know themselves and understand the behavior...

• Format: Hardcover
• Language: English
• ISBN: 1462554555
• ISBN13: 9781462554553
• Release Date: August 2024
• Publisher: Guilford Publications
• Length: 557 Pages
• Weight: 2.82 lbs.
• Dimensions: 1.4" x 6.9" x 10.1"