Introduction to Public Relations: Strategic, Digital, and Socially Responsible Communication

by Janis Teruggi Page and Lawrence J. Parnell

Introduction to Public Relations: Strategic, Digital, and Socially Responsible Communication presents a comprehensive introduction to the field of public relations, examining its current practices and future directions. In response to the dynamic shifts in technology, business, and culture, authors Janis T. Page and Lawrence J. Parnell illustrate how today′s PR professionals craft persuasive messages using modern technologies...

• Format: Paperback
• Language: English
• ISBN: 1071901958
• ISBN13: 9781071901953
• Release Date: January 2025
• Publisher: Sage Publications, Inc