Introduction to Public Relations: Strategic, Digital, and Socially Responsible Communication

by Lawrence J Parnell, Janis Teruggi Page, Lawrence J. Parnell

Introduction to Public Relations: Strategic, Digital, and Socially Responsible Communication presents a comprehensive introduction to the field of public relations (PR) with a focus on new media and social responsibility. Recognizing that the shifts in technology, business, and culture require a fresh approach, authors Janis Teruggi Page and Lawrence J. Parnell show students how today′s PR professionals create persuasive messages...

• Format: Paperback
• Language: English
• ISBN: 1544392001
• ISBN13: 9781544392004
• Release Date: October 2020
• Publisher: Sage Publications, Inc
• Length: 448 Pages
• Weight: 1.80 lbs.
• Dimensions: 0.7" x 8.0" x 9.9"