Introduction to Media Literacy

by W. James Potter

Book Overview

Introduction to Media Literacy builds students' media literacy step-by-step to make them more knowledgeable and engaged producers and consumers of media. In nine streamlined chapters, students learn how the mass media operate and how to use the media in better ways to achieve their own personal goals. All of the essential media topics are covered--from understanding media audiences, industries, and effects to confronting controversies...

• Format: Paperback
• Language: English
• ISBN: 1483379582
• ISBN13: 9781483379586
• Release Date: August 2015
• Publisher: Sage Publications, Inc
• Length: 296 Pages
• Weight: 1.00 lbs.
• Dimensions: 0.6" x 7.2" x 9.1"