Introduction to Media Literacy

by W. James Potter

Book Overview

Introduction to Media Literacy builds students' media literacy step-by-step to make them more knowledgeable about all facets of the media and more strategic users of media messages. In nine streamlined chapters, all of the essential media topics are covered - from understanding media audiences, industries, and effects to confronting controversies like media ownership, privacy, and violence - in a concise format that keeps students...

• Format: Paperback
• Language: English
• ISBN: 1483379582
• ISBN13: 9781483379586
• Release Date: August 2015
• Publisher: Sage Publications, Inc
• Length: 296 Pages
• Weight: 1.00 lbs.
• Dimensions: 0.6" x 7.2" x 9.1"