Introduction to Marketing: Theory and Practice

by Adrian Palmer

Ideal for students with no background in the subject, Introduction to Marketing features an exceptionally clear and accessible writing style and a wealth of examples. Drawing on various disciplines... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0199602131
• Release Date: May 2012
• Publisher: Oxford University Press
• Length: 576 Pages
• Weight: 2.80 lbs.
• Dimensions: 9.8" x 1.0" x 7.5"