Introduction to Marketing: A Step-By-Step Guide to All Tools of Marketing

by Geoffrey Lancaster

A basic, practical and thorough introduction to the whole area of marketing which gives step-by-step advice on marketing tools, considering both above and below the line of communication. The book... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0749420952
• ISBN13: 9780749420956
• Release Date: April 1999
• Publisher: Kogan Page
• Length: 160 Pages
• Weight: 1.14 lbs.
• Dimensions: 0.9" x 6.1" x 9.2"