Introduction to Creativity and Innovation for Engineers

by Stuart G. Walesh

This first edition of Introduction to Creativity and Innovation for Engineerswas primarily designed for readers interested in acquiring knowledge, skills, and attitudes (KSA) that will help them be more creative and innovative. While intended primarily for engineering students, the widely applicable principles, ideas, tools, and methods introduced will also be useful for practicing engineers and as well as members of other disciplines. The text argues for a "whole-brain" approach to the study of engineering, using neuroscience as a foundation. While the left brain (logical and analytic) is essential to the study of engineering, the author believes that engineering students and practitioners will be more successful if they learn to also engage in more right brain processing (intuitive and emotional). Similarly, they should draw on knowledge of conscious and subconscious thinking and view the brain as a muscle that can be continuously strengthened. KEY TOPICS Why Should You Learn More About Creativity and Innovation?; The Brain: A Primer; Prelude to Whole-Brain Methods; Basic Whole-Brain Methods; Overcoming Obstacles to Creativity and Innovation; Characteristics of Creative and Innovative Individuals; Advanced Whole-Brain Methods; Creativity and Innovation Examples From Various Engineering Specialties; Moving On: The Next Move Is Yours MARKET For anyone interested in Engineering.

• Format: Paperback
• Language: English
• ISBN: 013358707X
• ISBN13: 9780133587074
• Release Date: January 2016
• Publisher: Pearson
• Length: 368 Pages
• Weight: 0.05 lbs.
• Dimensions: 0.6" x 7.9" x 9.9"