Introducing Cultural and Media Studies: A Semiotic Approach

by Tony Thwaites, Warwick Mules, Lloyd Davis

Book Overview

This core textbook offers a concise, direct and easy-to-use introduction to how semiotics can be employed to understand culture. It adopts a practical and versatile approach to cultural analysis, beginning not with an abstract body of theory but with a number of examples of social sign use which are examined critically using basic semiotic terms and concepts to build up the reader's analytic vocabulary in a practical way. This book is designed...

• Format: Paperback
• Language: English
• ISBN: 0333972473
• ISBN13: 9780333972472
• Release Date: September 2002
• Publisher: Red Globe Press
• Length: 240 Pages
• Weight: 2.45 lbs.
• Dimensions: 0.6" x 6.4" x 9.2"