Interviewing (Market Research)

by Paul N. Hague

Examining the process of interviewing as a core area of market research, this volume examines interviewing techniques. It discusses the necessary skills and the importance of precise communication. It also explains how to target the right person and adopt the correct style of communication.

• Format: Paperback
• Language: English
• ISBN: 0749409185
• ISBN13: 9780749409180
• Release Date: April 1993
• Publisher: Kogan Page Ltd
• Length: 144 Pages
• Weight: 0.45 lbs.
• Dimensions: 0.6" x 5.3" x 8.5"