Interpreting Consumer Choice: The Behavioural Perspective Model

by Gordon R. Foxall

Book Overview

Interpretive consumer research usually proceeds with a minimum of structure and preconceptions. This book presents a more structured approach than is usual, showing how a simple framework that embodies the rewards and costs associated with consumer choice can be used to interpret a wide range of consumer behaviours from everyday purchasing and saving, innovative choice, imitation, 'green' consumer behavior, to compulsive behaviors such as addictions...

• Format: Hardcover
• Language: English
• ISBN: 0415477603
• ISBN13: 9780415477604
• Release Date: August 2009
• Publisher: Routledge
• Length: 186 Pages
• Weight: 0.97 lbs.
• Dimensions: 0.5" x 6.0" x 9.0"