Internet, Phone, Mail, and Mixed-Mode Surveys: The Tailored Design Method

by Jolene D. Smyth, Leah Melani Christian, Don A. Dillman, et al.

Book Overview

The classic survey design reference, updated for the digital age For over two decades, Dillman's classic text on survey design has aided both students and professionals in effectively planning and conducting mail, telephone, and, more recently, Internet surveys. The new edition is thoroughly updated and revised, and covers all aspects of survey research. It features expanded coverage of mobile phones, tablets, and the use of do-it-yourself surveys,...

• Format: Hardcover
• Language: English
• ISBN: 1118456149
• ISBN13: 9781118456149
• Release Date: August 2014
• Publisher: Wiley
• Length: 528 Pages
• Weight: 2.50 lbs.
• Dimensions: 1.6" x 7.2" x 10.1"