Internet Marketing

by Debra Zahay and Mary Lou Roberts

INTERNET MARKETING provides comprehensive coverage of the rapidly changing field of Internet marketing that is timely and relevant. It relies on extant marketing theory where appropriate and introduces many conceptual frameworks to structure student understanding of Internet marketing issues. Above all, it works on the premise that the Internet--whether used as a medium of communication or as a channel of distribution--is only one component of the...

• Format: Paperback
• Language: English
• ISBN: 0357033884
• ISBN13: 9780357033883
• Release Date: August 2018
• Publisher: Cengage Learning
• Length: 562 Pages
• Weight: 2.95 lbs.