Internet Marketing: Readings and Online Resources

by Paul S. Richardson and Richardson

Provides students with an introduction to internet marketing and the informative foundation needed to maneuver through the world of interactive marketing. This book mixes a collection of readings to... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0072427930
• ISBN13: 9780072427936
• Release Date: August 2000
• Publisher: Irwin/McGraw-Hill
• Length: 350 Pages
• Weight: 1.20 lbs.
• Dimensions: 0.6" x 7.4" x 9.1"