Internet Marketing: Integrating Online and Offline Strategies

by Mary Lou Roberts, Debra L. Zahay, Debra Zahay

Book Overview

INTERNET MARKETING, 3RD EDITION provides comprehensive coverage of the rapidly changing field of Internet marketing that is timely and relevant. It relies on extant marketing theory where appropriate... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 1133625908
• ISBN13: 9781133625902
• Release Date: March 2012
• Publisher: Cengage Learning
• Length: 512 Pages
• Weight: 2.40 lbs.
• Dimensions: 0.9" x 8.3" x 10.7"