Internet Marketing: Integrating Online and Offline Strategies

by Mary Lou Roberts, Debra L. Zahay, Debra Zahay

Book Overview

This text provides comprehensive coverage of the field of Internet marketing that is timely and relevant. It relies on extant marketing theory where appropriate and introduces many conceptual... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 1133625908
• ISBN13: 9781133625902
• Release Date: March 2012
• Publisher: Cengage Learning
• Length: 512 Pages
• Weight: 2.40 lbs.
• Dimensions: 0.9" x 8.3" x 10.7"