Internet Marketing for Dummies.

by Bud E. Smith and Frank Catalano

This update to Marketing Online For Dummies includes all of the great topics from the original book, plus an additional focus, Internet advertising, a very hot topic. The right Internet advertising campaign can cost very little and make a product launch or even a company a winner; the wrong approach can be a huge waste of time and effort. The authors have hands-on experience doing both guerrilla marketing and million-dollar deals in this critical...

• Format: Paperback
• Language: English
• ISBN: 0764507788
• ISBN13: 9780764507786
• Release Date: November 2000
• Publisher: For Dummies
• Length: 360 Pages
• Weight: 1.23 lbs.
• Dimensions: 0.9" x 7.4" x 9.2"

Customer Reviews

Internet Marketing for Dummies is a Great Start!

SecretNewbieTactics.com says: Internet Marketing for Dummies is a great read for the truly Internet marketing Newbie... Even though some of the material is somewhat dated; but the book does give the beginner a very good overall aerial view of Internet Marketing. Once the reader absorbs the information here in Internet Marketing for Dummies; if the reader wants to get beyond the very basics and theory; I have discovered the site: www.SecretNewbieTactics.com which will compress your Internet Marketing education taking you from the high level overview to the practical, tried and true battle tested strategies that work for being successful in the Internet Marketing arena. From getting your first website online, to building your first list, to avoiding the common mistakes Newbie Internet Marketers make... All step by step...

Great Seller!!!

This books helps you to understand on the easy wayabout internet marketing, so if you are thinking about working for home, you should read this book!!!

A hand book and guide you've been looking for

Internet Marketing for Dummies Internet Marketing for Dummies is a must read book for any small business person new to online marketing. There's a lot of hype about marketing on the Internet, but the book's authors Frank Catalano and Bud Smith - do not hype your expectations. I knew that Internet Marketing for Dummies was not going to be another "let down" when I noticed that the authors included many of the online marketing resources that I frequent on a daily basis! Catalano and Smith begin their book by explaining that "Internet marketing" is "marketing" but using the Internet - and this is very important to understand. So many businesses want to rush into "online marketing", but don't have any clue about how even to market at all. The fundamentals of marketing, apply online as well as off line. Internet Marketing for Dummies walks the user through a fast over view of the Internet - explaining what AOl is, as compared to full access to the Internet. This chapter is very helpful for the many small businesses that are really not so sure what the Internet is all about. Chapter 2 and 3 of Internet Marketing for Dummies realy lays in to the nitty gritty of marketing, with a consentration in chapter two on developing an "Internet Marketing Plan" I was very impressed that the authors of this book took a whole chapter to also discuss and help the reader decide their domain name. Your business name, may indeed be "Faulkner, Grade and Berkmenstein" - however, you may wan to try out "greatlawyers.com" for a domain name! There's a lot of gems in Internet Marketing for Dummies , such as a nice section on effectively using email as a marketing tool. On page 155, chapter 8, Internet Marketing for Dummies lists "techniques for gathering visitor information" on your Web site. See, Internet marketing is more than "just" Internet marketing, but its a blend of leveraging your own Web site, reaching out to others, adveritising on Web sites, building an email list and etc. Internet Marketing for Dummies is one of those books you just keep as a guide on your desk and refer to daily. After you've launched some successful online marketing campaigns you'll be a pro and can then refine what you've learned in Internet Marketing for Dummies.