Internet-Enabled Business Intelligence

by William A. Giovinazzo

William Giovinazzo explains how to build a Web-enabled data warehouse in this practical guide. The author shows how to use and take advantage of key enabling technologies including Java, XML, XSL,... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0130409510
• ISBN13: 9780130409515
• Release Date: September 2002
• Publisher: Prentice Hall PTR
• Length: 337 Pages
• Weight: 1.55 lbs.
• Dimensions: 1.0" x 7.0" x 9.3"

Customer Reviews

Excellent Insight into Business Intelligence via the Web

There are a lot of books on business intelligence and the web, some of them are better than others. Typically the focus of these books is on click stream analysis and focus on the CRM aspects of business intelligence over the web. While these topics are discussed, there is more to this book.This book is a bit different and is interesting for both the novice and the experienced system implementer. The book gives a history of Internet, both from a technical and economic perspective. It even deals with how the Internet works. Answering such questions as why an IP address is an unreliable way of identifying customers over the net. The book looks at both collecting data for business intelligence applications as well as how to deploy these applications over the net using Internet technology. It discusses some of the aspects of the Java language that makes it well suited for develop BI applications. It also presents various Java API's developed for business intelligence.I really enjoyed reading this book. At times reading a heavy technology book can be a bit dry. This book is not like that. At times he will introduce topics with discussions that seem off the topic, but in the`end lead back to main point. In fact, these diversions actually helped my understanding of the subject. While this is certainly a serious book, there were times I laughed out loud. This is a good book for understanding business intelligence over the Internet. If you are interested in this subject, by all means you should read this book.

"Must Have" For Your E-BI Library

If you are involved in E-Business Intelligence, then this is a book worth reading. I enjoyed Kimball's "Building the Data Webhouse" and Mena's "Mining your web site", but this book takes a different perspective on the subject. Each of these books provide their own view on how the Internet had affected business intelligence.There is a lot of detail in this book that would make it of interest to an implementer. It discusses many of the technologies used to build an Internet enabled application, such as XML, CWMI and Java. For example, in the section on Java, the author discusses the Java beans, the OLAP API and the data mining API. The book even provides some discussion on how you can use an application server in a business intelligence system.I would definitely recommend this to any IT professional interested in the subject.

A good fundation

This book provides an excellent foundation in understanding the how to build a business intelligence system in an Internet enabled world. The author makes the point that the Internet has changed a lot about the business world, part of the change is how we do business intelligence. The beginning of the book was very interesting. It describes the history of the Internet from the early 1960's through the 90's. It also goes into the economic forces formed to create the popularity of the Internet. That is just the beginning though.Don't mistake this for some soft, "touchy-feely" book on IEBI though. The book digs deep into details. It describes the implementation of three tiered architectures, Java, Java Beans. There is an entire chapter on CWMI and another on XML and XSL. It is a very good read. The final section of the book is dedicated to applying IEBI to CRM. It deals with how and why you would want to use cookies to track customer behavior. The author makes the point that there is no one book that will cover all aspects of IEBI, but anyone interested in doing business intelligence in an Internet enabled world should read this book.