Internationalizing Firms: International Strategy, Trends and Challenges

by Adriana Calvelli and Chiara Cannavale

Book Overview

This book explores emerging trends in internationalization, analyzing the processes and steps that firms take when entering new markets. This timely contribution highlights the need for a deeper understanding of today's internationalization process, critiquing existing literature and instead proposing a new paradigm based on a re-interpretation of the Resource-based View (RBV). Analysing the motives behind internationalizing, the factors...

• Format: Paperback
• Language: English
• ISBN: 303006252X
• ISBN13: 9783030062521
• Release Date: December 2018
• Publisher: Palgrave MacMillan
• Length: 232 Pages
• Weight: 0.65 lbs.
• Dimensions: 0.5" x 5.8" x 8.3"