Internationalization of Luxury Fashion Firms: Examining the Business Models of SMEs

by Simone Guercini, Matilde Milanesi, Andrea Runfola

Internationalization is an essential component of the business model for luxury fashion companies. Hence, regardless of their size, luxury firms have to develop in foreign markets to seek global demand, build a global image, and manage distribution and communications effectively. Filling a gap in current literature, this book examines the motives, processes, and forms assumed for the internationalization of luxury fashion companies and the relationship...

• Format: Paperback
• Language: English
• ISBN: 303088757X
• ISBN13: 9783030887575
• Release Date: December 2022
• Publisher: Palgrave MacMillan
• Length: 195 Pages
• Weight: 0.58 lbs.
• Dimensions: 0.5" x 5.8" x 8.3"