International Retailing

By Elizabeth B Goldsmith and Brenda Sternquist

Book Overview

" I absolutely love International Retailing. It is one of the best texts for students. " Alyssa Adomaitis, CUNY New York City College of Technology, USA " This is a wonderful book The book is very... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 1563671034
• ISBN13: 9781563671036
• Release Date: January 1998
• Publisher: Fairchild Books
• Length: 592 Pages
• Weight: 2.70 lbs.
• Dimensions: 10.0" x 1.8" x 8.0"

Customer Reviews

Excellent coverage of a broad subject

As international retailing grows, American business managers must understand more and more cultures in depth. This book pulls together information and theories from psychology, sociology, marketing, finance, and cultural anthropology in an attempt to inform the reader about major differences between buying cultures. The author introduces general information and then reviews specific areas of the world. Cases about actual companies are included which can be used to illustrate the chapter points. A good start on an evolving subject.