International Place Branding Yearbook 2011: Managing Reputational Risk

by Robert Govers and Frank Go

The second annual volume of the International Place Branding Yearbook; this collection looks at the case for applying brand and marketing strategies and to the economic, social, political and cultural... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0230279538
• ISBN13: 9780230279537
• Release Date: September 2011
• Publisher: Palgrave MacMillan
• Length: 213 Pages
• Weight: 1.14 lbs.
• Dimensions: 0.9" x 6.4" x 9.2"