International Place Branding Yearbook 2010: Place Branding in the New Age of Innovation

by Robert Govers, R. Govers, Frank Go

The Place Branding Yearbook 2010 examines the case for applying brand and marketing strategies and tactics to the economic, social, political and cultural development of places such as communities,... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0230279546
• ISBN13: 9780230279544
• Release Date: October 2010
• Publisher: Palgrave MacMillan
• Length: 234 Pages
• Weight: 1.27 lbs.
• Dimensions: 0.9" x 6.2" x 9.2"