International Marketing

by Masaaki Kotabe and Kristiaan Helsen

Poised at the dawn of the Asian Century, innovation in international marketing continues to cut through the turbulence of our economic climate. This fourth Asia-Pacific edition of International Marketing is thoroughly revised to capture the cutting edge developments in international marketing, while retaining the integrity of Masaaki Kotabe's theoretical underpinning. Undergraduate students using this text as core resource will be equipped with the...

• Format: Paperback
• Language: English
• ISBN: 1118362519
• ISBN13: 9781118362518
• Release Date: September 2013
• Publisher: Wiley
• Length: 645 Pages