International Marketing

by Klaus Backhaus, Markus Voeth, Joachim Buschken

International Marketing is an adaptation of a best-selling German text, which considers the global marketing arena from a new and original perspective. It focuses upon international marketing primarily as the coordination of a company's different national marketing programmes. How can for example an exchange of marketing knowledge across borders add value to a company's position in other markets? What impact does the exchange of goods and information...

• Format: Paperback
• Language: English
• ISBN: 0333963881
• ISBN13: 9780333963883
• Release Date: December 2004
• Publisher: Red Globe Press
• Length: 480 Pages
• Weight: 1.56 lbs.
• Dimensions: 1.1" x 6.2" x 9.1"